Understanding the marketplace, and buyer pain has been my life's work. There is no sense building a product that doesn't dazzle customers and meet revenue goals.
Finding prospects is a top priority for growing companies. B2B buyers can be reclusive, but will come out of hiding for the right product offering positioned around their needs. I'm fluent in inbound, outbound and account-based marketing.
No company is successful without ensuring salespeople understand customers. Salespeople must add value in today's market, and stock product pitches don't cut it.